True to the motto ‘Medicine for your ears | The all-round carefree service for bands, artists and labels’, we offer a wide spectrum of services in the music industry, and we are established for a long-time experience in the entertainment business and the creative accomplishment of worldwide cross-media PR campaigns since 2006. We cover the whole range of print, online, radio, playlist, TV and tour promotion and offer targeted social advertising campaigns.
MUSIC PR AGENCY
Our full-service agency Dr. Music Promotion treats patients in music PR and marketing service, in our case, promoters of concerts, festivals or other events respectively, labels, bands and solo artists who want to gain hold in the media landscape with their recordings (CD / DVD / vinyl / download / streaming). Whether it is for the rise of popularity, increasing the sale of their sound carriers or receiving press commentaries for festival and concert submissions, respectively, promoting their tour. Before every campaign, we take an intense health check and test the music and the available information about our patients through listening and tapping. Subsequently, we prepare the editorial information and announcements for the press and place them on the relevant media platforms to get the best chances for a cure. At the submission, we attach great importance to a specific selection of contacts that match the particular subject without practicing mass mailing with thousands of contacts with a high spreading loss.
Moreover, we take over the organization of competitions and raffles and place ad campaigns in online communities such as Instagram, Facebook, YouTube or Spotify on existing advertising budgets. Depending on the advertising budget, Dr. Music Promotion can also mediate traditional advertising marketing in print and online.
Furthermore, we consult in optimizing your social media presence and image. Otherwise, achieving the set goals without noticeable activity on all relevant platforms and a clear strategy will be challenging. Likewise, we also emphasize the importance of professional, modern imagery for the overall public image (photos, graphics, ads, lyric and music videos, teasers, etc.) representing your music style and image.
With the artist & label services of Dr. Music Records, we gladly help bands and artists as well as record companies that do not yet have a distributor, which puts their musical infusion physically on CD and vinyl as well as digitally on the market.
PRINT & ONLINE PROMOTION
In our database, thousands of international music and lifestyle journalists await fresh acoustic infusions from our musicians and their albums. Dr. Music Promotion ensures that the music is put through its paces and gets rated by the media partners. For every release, an individually adjusted mailing list containing youth and scene magazines (Metal, Rock, Alternative, Punk, Gothic, Pop, Electro, Singer-Songwriter, Folk, Country, Blues …), music portals, yellow press or daily news is sampled without divergence loss. In case of a positive result, a direct, adjusted interview or feature is prescribed.
Besides the classical promotion therapies like physical sampling, including active following up of interviews, reviews, soundchecks, features, music video premieres or raffles along with a regular report, we also use modern digital tools for the secure, watermarked forwarding of music files.
Our radio surgeries cause regular rotations, airplay, interviews or album presentations. Here, we reach the so-called ‘Leftfield’ with the college radio stations, numerous free radio stations, and commercial and public service radio stations, like 1Live, HR3, DASDING, BBC, P3, NRJ. Of course, we also take care of the presence on relevant online radios.
For every diagnosis, there is a tailor-made mailing list, that is constantly updated to generate a maximum amount of attention for the single or, rather, the artist. Regarding radio PR, we work with a combination of physical sampling, mandatory sampling via the Music Promotion Network (MPN) and digital sampling. Internationally, we use tools such as PlayMPE for the best possible coverage.
Digital streaming platforms have become a major player in the music business. There is no way around Spotify, Apple Music, Deezer etc. and their official playlists to achieve the breakthrough. But the way for emerging patients is not easy, and here the specialists of Dr. Music Promotion help to convince the curators and the algorithm.
At the playlist pitching, we present the singles of our musicians to relevant independent playlist curators in order to attract more attention in the form of streams. Besides the official playlists of the streaming providers, there are now numerous great free playlists with thousands, sometimes even millions, of followers just waiting to discover new music and present it to their listeners. For this, we search for suitable contacts for the respective topic and genre from our continually growing database of international playlists and thus ensure streams from the right target group. For example, check out the following bands: VISIONATICA, OVERSENSE, BIRDEATSBABY, SORTOUT, REDNEX
MUSIC VIDEO & TV PROMOTION
Thanks to digital motion picture technology, professional music videos and lyric videos have also become affordable for newcomers. To ensure that these video clips, along with your EPKs and making-of, do not only appear on YouTube and other online portals, the team of Dr. Music Promotion takes care of submitting them to the relevant music TV channels such as MTV, Deluxe Music or Xite and their special interest shows as well as online presences. Besides the clips, we gladly take care of a direct transfer to appropriate show formats for live performances or TV interviews.
Furthermore, we send newsletters to all relevant media and digital key accounts and try to place the music video on suitable YouTube playlists. Broadcast-ready music video files in the formats MOV or MP4 must be delivered in high-res quality and at least in Full HD resolution, just like different teasers.
We promote our patients’ tours through all relevant media and ensure the concert dates are announced in the regional press on time. Dr. Music Promotion arranges presentations and ensures journalists report on the shows to document sustainable success.
Furthermore, it often makes sense to combine this with the medication from our radio packages in order to arrange interview dates besides radio airplay at the health resorts.
As a full-service agency for public relations, we plan, organize and conduct targeted press relations for events such as concerts, festivals, city festivals, fair presences or other occasions. Our event PR services include press release distribution with pre and follow-up coverage, media relations to increase the brand’s value and reputation, and regular reporting. Furthermore, we realize tailored social advertising campaigns, besides the classic marketing measures in print and online media, as described in the next point. Happy patients of our communication solutions in this area are, among others, Foire aux Vins d’Alsace.
SOCIAL ADS MARKETING
Apart from the PR campaign combined with classic marketing cooperations, we recommend investing in targeted social media marketing. Here, Dr. Music Promotion supports its bands and artists in attracting the attention of its existing fan base and reaching out to music lovers with an affinity for the target group. Our social advertising campaigns provide a comprehensive and effective way to promote and market our patients‘ music to specific target groups on the social media platforms Instagram, Facebook, YouTube, TikTok, and Spotify. We use state-of-the-art AI-powered software to implement release campaigns when creating social ads. Our experienced operators are experts in using music data analytics software to analyze trends and fan behavior for optimal advertising activities. We use this diverse information to ensure that our bands and artists achieve the most significant possible impact with their advertising budget while saving time. As with all our other services, we work closely with our musicians and emphasize personal consultation to ensure campaigns are tailored to their individual needs. Our social advertising department offers a reliable, professional solution for anyone who wants to promote music on social media platforms successfully. Likewise, it is targeted at music-related brands seeking to attract appropriate target audiences.
We can take over the label management for domestic and foreign labels and organize their releases as their representatives. Here we coordinate the PR and the operative marketing and, on request, the procurement of the appropriate distribution partner so that the musical infusions also find the optimal way into the record stores and online shops.
→ Interested? Get in touch with Dr. Music Promotion!