Dr. Music Promotion

Dr. Music Promotion is the music promotion agency with distribution label, booking agency, management department and publisher specialized in Pop, Rock and Metal!

True to the motto ‘Medicine for your ears | The all-round carefree service for bands, artists and labels’, we offer a wide spectrum of services in the music industry, and we are established with long-term experience in the entertainment business and the creative accomplishment of worldwide cross-media PR campaigns since 2006. We cover the entire range of print, online, radio, playlist, TV, and tour promotion and offer targeted social advertising campaigns.

MUSIC PR & MUSIC MARKETING: The key success factors in the music business for more significant reach and a stronger image

In today’s digital music landscape, more than just talent and great music is required, as it is crucial to stand out from the crowd due to the multitude of releases flooding the market every day. To succeed as a musician or band, a well-thought-out and customized PR and marketing strategy is crucial, directly targeting the audience and fostering fan engagement. An essential medication for a successful release is the strategic combination of efficient public relations (PR) and marketing, based on strong, creative storytelling that reflects the brand’s identity, values, and artistic vision. This helps increase the visibility and reach of the music, bringing it to the target group’s attention through precise targeting and creative campaign concepts. From expressive press releases for media coverage to radio airplay, influencer marketing, and impactful social ad campaigns, we at Dr. Music Promotion will guide you on your path to success, help you grow your fanbase, and permanently put your music in the spotlight with customized solutions. Furthermore, we have an extensive music business network that supports us; we utilize music analysis software and continuously monitor changes and new trends to stay at the cutting edge. Our expertise in the music industry, bolstered by a comprehensive and profound understanding of modern PR and marketing methods, positions us as an invaluable partner on the road to your commercial success. This partnership will make you more appealing to clubs and promoters, increasing your chances of securing high-quality concerts, tours, and festival gigs. Additionally, it will significantly boost your income from fees, royalties, and merchandise sales. Of course, we also clarify financing options and strategies that may help you if you require additional funds.

MUSIC PR AGENCY

Our full-service agency Dr. Music Promotion treats patients in music PR and music marketing services; in our case, promoters of concerts, festivals, or other events, respectively, labels, bands, and solo artists who want to gain a foothold in the media landscape with their recordings (CD/DVD/vinyl/download/streaming). Whether it is due to the rise in popularity, increasing sales of their sound carriers, receiving press commentaries for festival and concert submissions, or promoting their tour. Before every campaign, we conduct an intensive health check and test the music and available information about our patients through listening and tapping. Subsequently, we prepare the editorial information and announcements for the press and place them on the relevant media platforms to increase the chances of a cure. At the submission stage, we attach great importance to a specific selection of contacts that match the particular subject, without resorting to mass mailing with thousands of contacts, which would result in a high loss of spread.

Moreover, we organize competitions and raffles and place ad campaigns within existing advertising budgets on online communities such as Instagram, Facebook, YouTube, TikTok, and Spotify. Depending on the advertising budget, Dr. Music Promotion can also mediate traditional advertising marketing in print and online.

As part of the PR, marketing, and distribution deal, we also provide advice on optimizing social media presence and image, based on a detailed guide featuring comprehensive consulting. Otherwise, achieving the set goals without noticeable activity on all relevant platforms and a clear strategy will be challenging. Likewise, we also emphasize the importance of professional, modern imagery for the overall public image (photos, graphics, ads, lyric and music videos, teasers, etc.) representing your music style and image.

With the artist & label services of Dr. Music Records, we support bands, artists, and record companies without a distributor in bringing their musical infusion to the market, physically on CD and vinyl, as well as digitally.

PRINT & ONLINE PROMOTION

In our database, thousands of international music and lifestyle journalists await fresh acoustic infusions from our musicians and their albums. Dr. Music Promotion ensures that the music is thoroughly vetted and receives ratings from our media partners. For every release, an individually adjusted mailing list containing youth and scene magazines (Metal, Rock, Alternative, Punk, Gothic, Pop, Electro, Singer-Songwriter, Folk, Country, Blues …), music portals, yellow press, or daily news is sampled without divergence loss. A direct, adjusted interview or feature is prescribed in the event of a positive result.

Besides classical promotion therapies like physical sampling, which includes active follow-up of interviews, reviews, soundchecks, features, music video premieres, or raffles, along with a regular report, we also use modern digital tools for the secure, watermarked forwarding of music files.

RADIO PROMOTION

Our radio surgeries cause regular rotations, airplay, interviews, or album presentations. Here, we reach the so-called ‘Leftfield’ with the college radio stations, numerous free radio stations, and commercial and public service radio stations, like 1Live, HR3, DASDING, BBC, P3, NRJ. Of course, we also take care of the presence on relevant music podcasts and online radio stations.

For every diagnosis, there is a tailor-made mailing list that is constantly updated to generate maximum attention for the single artist. Regarding radio PR, we utilize a combination of physical sampling, mandatory sampling through the Music Promotion Network (MPN), and digital sampling. Internationally, we utilize tools like PlayMPE to ensure the best possible coverage.

PLAYLIST PROMOTION

Digital streaming platforms have become a major player in the music business. There is no way around Spotify, Apple Music, Deezer etc., and their official playlists to achieve the breakthrough. However, the way for emerging patients is not easy, and here, Dr. Music Promotion’s specialists help to convince the curators and the algorithm.

At the playlist pitching, we present the singles of our musicians to relevant independent playlist curators to attract more attention in the form of streams. Besides the official playlists of the streaming providers, there are now numerous great free playlists with thousands, sometimes even millions, of followers just waiting to discover new music and present it to their listeners. For this, we search for suitable contacts for the respective topic and genre within our continually growing database of international playlists, ensuring streams from the right target group. For examples, check out the following bands: VISIONATICA, OVERSENSE, BIRDEATSBABY, SORTOUT, REDNEX

MUSIC VIDEO & TV PROMOTION

Thanks to digital motion picture technology, professional music videos and lyric videos have also become affordable for newcomers. To ensure that these video clips, along with your EPK and making-of, not only appear on YouTube and other online portals, the team at Dr. Music Promotion takes care of submitting them to the relevant music TV channels such as MTV, Deluxe Music, or Xite, as well as their special interest shows and online presences. Besides the clips, we gladly take care of a direct transfer to appropriate show formats for live performances or TV interviews.

Furthermore, we send newsletters to all relevant media and key digital accounts, place music videos on suitable YouTube playlists, and invite suitable YouTube creators and influencers to showcase your clips. Broadcast-ready music video files in the formats MOV or MP4 must be delivered in high-resolution quality and at least in Full-HD resolution, just like the different teasers.

TOUR PROMOTION

We promote our patients’ tours through all relevant media and ensure the concert dates are announced in the regional press on time. Dr. Music Promotion arranges presentations and ensures journalists report on the shows to document sustainable success.

We also offer social advertising campaigns for individual shows or entire tours. This is an ideal complement to classic tour promotion, because targeted ads on platforms such as Facebook, Instagram, YouTube, or TikTok not only increase the visibility of specific concerts, but also reach new audiences and generate interest in the direct vicinity of each concert venue. Especially when it comes to last-minute ticket sales or reaching local music fans with precision, social advertising enables a measurable and targeted boost in reach that works seamlessly alongside PR activities in the press and organic social media marketing.

Furthermore, it often makes sense to combine this with the medication from our radio packages to arrange interview dates in addition to radio airplay at the health resorts.

EVENT PROMOTION

As a full-service agency for public relations, we plan, organize, and conduct targeted press relations for events such as concerts, festivals, city festivals, fair presences, or other occasions. Our event PR services include press release distribution with pre- and post-coverage, media relations to enhance the brand’s value and reputation, and regular reporting. Furthermore, we realize tailored social advertising campaigns, besides the classic marketing measures in print and online media, as described in the next point. Happy patients of our communication solutions in this area are, among others, Foire aux Vins d’Alsace.

SOCIAL ADS MARKETING

Apart from the PR campaign combined with classic marketing cooperations, we recommend investing in targeted social media marketing. Here, Dr. Music Promotion supports its bands and artists in attracting the attention of its existing fan base and reaching out to music lovers with an affinity for the target group. Our social advertising campaigns provide a comprehensive and effective way to promote and market our patients’ music to specific target groups on the social media platforms Instagram, Facebook, YouTube, TikTok, and Spotify. We use state-of-the-art AI-powered software to implement release campaigns when creating social ads. Our experienced operators are experts in using music data analytics software to analyze trends and fan behavior for optimal advertising activities. We utilize this diverse information to ensure that our bands and artists achieve the maximum possible impact with their advertising budget while saving time. As with all our other services, we work closely with our musicians and emphasize personal consultation to ensure campaigns are tailored to their individual needs. Our social advertising department provides a reliable and professional solution for anyone looking to promote music on social media platforms effectively. Likewise, it is targeted at music-related brands seeking to attract appropriate target audiences.

LABEL MANAGEMENT

We can take over label management for domestic and foreign labels and organize their releases as their representatives. Here, we coordinate PR and operational marketing and, upon request, the procurement of the appropriate distribution partner, ensuring that the musical infusions reach the optimal channels for record stores and online shops.

→ Interested? Get in touch with Dr. Music Promotion!